Colleen F. Hines
MARKETING STRATEGIST
Hello and welcome!
I'm a full stack marketing leader experienced in creating and implementing integrated campaigns to drive revenue while optimizing marketing channels for highest success rates. My diverse industry background includes technology, SaaS, healthcare, energy, education and manufacturing. I have experience with startups, scale-ups, large corporations and global boards. Learn more about how I can add value to your company.
EXPERTISE
Strategic Planning & Budgeting
Marketing Automation
Event Management
Lead Generation
Content Development
Digital Marketing/Social Media
Analytics Tracking & Reporting
Sales Enablement & Support
RESULTS
Revenue Generated
$10.3M
Worked closely with Solar sales team to design marketing collateral that helped secure $10.3M in revenue and create $20M pipeline.
Pipeline Increase
$1.3M
Developed an integrated campaign targeting C-level attendees for largest tradeshow of the year that led to a 60% increase in qualified leads and $1.3M increase in pipeline year-over-year.
Revenue Increase
118%
Created a multi-channel pre-conference campaign that led to a 118% increase in revenue within 30 days of event. Follow up direct mail campaign led to addition $85K within 90 days.
PPC Campaign Savings
80%
Optimizing PPC campaigns by creating new content, focusing on high-performance keywords, and removing lower-performing ads resulting in an 80% reduction in costs and a 5% increase in CTR.
Average Email Open Rate
29%
By creating persona-based newsletters for a global capital equipment company, our average email open rate was 29%, an increase of 14% from previous email campaigns.
Increase in qualified leads
45%
Targeted pre-conference marketing and re-evaluation of trade shows based on KPIs led to a 45% increase of qualified leads from previous year.
WORK
WHAT PEOPLE SAY
Dennis Taffe
CEO/Founder
Solaris Energy
"Colleen is a highly intelligent, analytical and focused marketing professional who never loses sight of the objectives of the projects she has agreed to undertake and delivers exceptional results."
Jeremy Chapman
Partner
Melink Solar Development
"In my professional career I have not worked with a better Marketing Director than Colleen. Colleen did a number of things that were very impactful to Melink, but the most valuable for me was the sales tools and marketing materials that she developed. I was able to use these tools to land $10.3M of revenue for the solar division in 2012 and use them to line up $20M in 2013. It was a pleasure working with Colleen."
Bill Johnson
Vice President - Marketing
Hobsons
"Colleen was a key member of the Hobsons marketing team. Her work was always well thought out, on target and met the stated objectives. Additionally she kept a keen eye on the budget implications of all of her executions. She interacted well with the other members of the team and help to foster a collaborative work environment."
EXPERIENCE
Vice President of Marketing
2021 - 2022
HYBRENT INC.(now Procurement Partners)
Responsible for strategic planning, building brand awareness, content development, website, digital/social media channels and trade shows for healthcare supply chain SaaS. Oversee marketing for three divisions including ambulatory surgery centers, physician offices and post-acute/LTC, and strategic partnerships.
Director of Marketing Communications
2017-2019
HALO HEALTH (now Symplr)
Responsible for the strategic planning, budgeting and development of all marketing communications for healthcare SaaS.
Developed messaging and collateral to support business development including thought leadership content, digital/social media channels, demand generation programs, advertising, PR, trade shows & events.
2014-2017
Marketing Manager - North America
STEINERT US
Developed annual strategic marketing plan and budget, planned and executed digital and print advertising, digital/social media, national trade shows and corporate events, market research and content. Responsible for data analytics quarterly reporting for Global Board.
2012-2014
Vice President Marketing / Consultant
SOLARIS ENERGY LLC
Developed and presented strategic business plan of startup to venture capital companies. Completed market research on solar energy and power purchase agreement (PPA) industries, including competitive analysis, market trends and customer segments. Designed and developed website including content creation and SEO, created all sales collateral.
2013-2014
Digital Marketing Manager / Consultant
MILACRON
Digital marketing manager for global capital equipment company. Managed and redesigned 3 websites, developing all content, SEO and Google Analytics reports, and presentations to executive teams.
2010-2012
Marketing Director
MELINK CORPORATION
Created and executed yearly marketing plan and budget, redesigned marketing collateral including website, brochures and presentations. Secured national press and speaking engagements for CEO. Community liaison for solar energy/energy efficiency industry events and projects.
2009-2010
Marketing Director
POMEROY IT SOLUTIONS
Produced strategic planning and promotional campaigns for $500 million IT company. Worked with IT Partnership Program team to develop marketing programs, managed the Gartner relationship, and created corporate events and the company's first Customer Advisory Board with CIOs from largest companies in the U.S.
2007-2008
Senior Marketing Manager
HOBSONS
Developed strategic marketing promotions for publishing division, supporting sales teams; worked closely with design teams to create marketing collateral including direct mail, advertisements, signage and case studies.
2004- 2005
Marketing Director
ALLOY MEDIA + MARKETING
Led staff in developing all client RFPs for Midwest Region for non-traditional marketing/guerilla marketing organization. Projects included sampling events, restaurant/locker room print ads, and product placement in youth-oriented catalogs. Clients included Best Buy, Wal-Mart, Kimberly-Clark, Unilever, and U.S. Bank.
DIrector of Marketing
2022 - Present
DATALOGICS
EDUCATION
MBA
Bachelor of Science
UNIVERSITY OF ILLINOIS - CHICAGO
Liautaud School of Business
Focus: Strategic Marketing & Entrepreneurship
MIAMI UNIVERSITY - OXFORD, OHIO
Focus: Communication & Video Production
Certifications
HubSpot
IBM
Udemy
Blockchain Council
Inbound Marketing, Email Marketing, Inbound (Sales, Service)
Blockchain Essentials V2
Blockchain Technology & Innovation, Blockchain A-Z, Blockchain Business Basics & Use Cases, Blockchain for Healthcare
Blockchain Expert V2